Gamma Research is a Georgian Agency of Market Measurement and Analysis, with international experience. We provide the latest information and statistical data serving for growth of business management efficiency, business expansion and to forecast the growth of competitive capacity in Caucasus, Central Asia and Eastern Europe.

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GAMMA is proud to announce the launch of its new product: Price Monitoring by categories of food and goods in Georgia



Our marketing services provide customers with the insights they need, helping them make informed choices about their products and services.


GAMMA Retail offers complete market research projects, from the Census to full review of Retail Data.


We take a granular look at the media consumption so that our business partners can create tailored marketing strategies based on accurate information.


Neuromarketing research service designed to give technological support to companies.


Our panel gives you the opportunity, to connect with your target audience quickly and easily.


Our mystery shoppers can help identify where improvements and changes should be made in order to ensure that businesses continue to meet their goals.


Developing a MARKETING STRATEGY is vital for any business

Brand Love Index was developed by GAMMA and is a unique product based on the company's many years of experience in the market.

Do you want to know how your customers really feel about your brand?

GAMMA has the solution - the Brand Love Index. It's a unique product based on our many years of experience in the market. Developing a marketing strategy is vital for any business, and this tool will help you do just that.

The Brand Love Index will help you identify the strengths and weaknesses of your product or service and outline ways to improve it. This knowledge is an unconditional guarantee of customer retention, so you can be realistic about how successful you can be.

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GOAL ASSISTANT in your business

BESIDE is a psychographic portrait of your brand's consumer as well as an effective method for building a strategy. 

Are you looking for a new marketing strategy?

BESIDE is the perfect tool for you. It allows you to divide customers into groups according to their psychological or lifestyle characteristics, making media and marketing strategy easier than ever before.

With BESIDE, you can target your desired customer base with pinpoint accuracy, increasing the chances that they will respond positively to your message. You'll be able to create a campaign that resonates with them on a personal level, leading to better results overall.

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GAMMA has recently conducted a survey to get feedback from taxi users and to understand the user experience and satisfaction level of the taxi services in Tbilisi.
The survey collected data from the users regarding the type of apps they use, the frequency of usage, the availability of services, etc.
The survey also collected feedback from the users...

The second comprehensive study of media consumption, initiated by Gamma Research, will be carried out among the urban population of Georgia. It is a first step towards developing a media strategy, which, due to its volatility, requires continuous and complex analysis. It should be treated as an ongoing activity - you should always be aware of your...