Chewing gum market is dominated by two large manufacturers - Mars Wrigley and Mondelez International, with a joint market share of almost 85%. Their brands, Dirol and Orbit are the dominant brands on the market, having market share of about 40% and 38% respectively. Turbo and Babol are the next most popular brands, with market shares of 4.2% and...
Which payment methods do Georgians use for paying their utility bills?
The essence of the method #CBC (Choice-based Conjoint) is following: in the decision making process respondents evaluates all the relevant properties of the chosen product, called ''utility'' and chooses that alternative which has more utility price. In this study, the "product as such" and "price" will be the measured attributes. As a result of...
BeSide is a psychographic portrait of your brand's consumer as well as an effective method for building a strategy. Project aims to narrow the gap between seller and consumer. This marketing concept seeks to divide customers into groups according to their psychological or lifestyle characteristics.
The most important condition is to study consumers' brand attitude, which allows to identify the strengths and weaknesses of the product /service and outline ways to improve it, which is an unconditional guarantee of customer retention. This knowledge will help you to be realistic about how successful you can be
By combining Neurolab tools we understand customers' level of emotional activity, expression and engagement to help companies create customer's emotional connection to a brand and get it translated into a sale activating those brand connections at the point of purchase
20+ years of international experience and access to global market knowledge creates additional competitive advantage for GAMMA Research across the region and put it in a unique competitive position, offering its clients extremely convenient services to have one-stop-shop for the regional markets simultaneously.
The rapidly growing portfolio of our services, allows us to offer a very valuable service. In the modern world, business activity is steadily changing field, therefore, we try is the best decision to solve the problems in your business with the right identification and profitability.
Gamma's team will help you for deeper analyses of existing complex aspects and issues that your business is facing.
We purpose to get a real picture of business environment in Caucasus, Central Asia and Eastern Europe. Gamma Research is the Georgian Agency for Market Measurement and Analysis, with international experience.
WE ARE A MARKET RESEARCH AND OUTSOURCING FIRM THAT PROVIDES CUSTOM RESEARCH SERVICES.
