Which global fast-food chains do customers in Almaty prefer?
We have studied the market of the global fast-food chains represented in Almaty.
Kentucky Fried Chicken (KFC) and McDonald's are the dominating players in the fast-food market, holding 31% and 29% of the market respectively.
While McDonald's is a relatively new company on the market, it has the second-largest Brand Love Index at 81 (KFC comes third with an index of 78).
It is only surpassed by Starbucks with a Brand Love Index of 84. Starbucks holds 12% of the market. Burger King and Dodo Pizza are the next largest companies represented in Almaty, having respective market shares of 11% and 10%.
The rest of the companies - Papa Johns, Costa Coffee, and Hardee's each hold less than 5% of the market. Their Brand Love Indices (74,74 and 71) are also lower than those of the leading companies - KFC and McDonald's.
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