Which global fast food chains do customers in Dubai prefer?
We have studied the market of the global fast-food chains represented in Dubai.
With a market share of 17.9%, McDonalds is the dominant fast-food company in Dubai. Moreover, the company has one of the highest brand love indices - 78. KFC and Tim Hortons are the next dominant companies with market shares of 15.5% and 8.1% respectively. Coming next is Starbucks. With a market share of 7.7% Starbucks dominates over other coffeehouse chains. Moreover, the company has the second largest brand love index, scoring 79 points. Based on the results of the study, the company most loved by its customers is Five Guys - a restaurant chain focused on the sales of hamburgers, hot dogs and French fries.
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