PREMIUM TECHNOLOGY

NEUROLAB


Neuromarketing Laboratory of combined biometric sensors, measuring consumers emotional attitude towards various stimuli in a short period of time.

By integrating NeuroLab devices enabling to find out the level of emotional activity, which can help inform creative advertising, product development, pricing, and other marketing areas. Brain scanning, which measures neural activity, and physiological tracking, which measures eye movement and other proxies for that activity.


NEUROMARKETING TECHNIQUES & TOOLS


Technology

Eye tracking (Static/Glasses)  - Provides unbiased and reliable data to ensure best User Experience for Website or Brand design.

Reveals subconscious consumer behavior to improve UX and subsequently increase product/service usage

Mouse tracking - Recording a user's interactions on a website. Is used for testing the usability of the page and to maximize the visitor experience

Facial expressions analysis - To assess whether or not commercials evoked desired emotions to find best solution for commercial/design

GSR - Measures high or low levels of excitement and engagement to commercial or design to determine level of its impact on consumer

EEG - Determines emotional intensity and valence to gain a more holistic picture of the effectiveness of TV commercials

Solution

Design peculiarities:

1. Pattern of visual search and reading

2. Time spent on examination of particular elements of product

3. Information read by customer carefully, scrolled over & ignored places

Helps to improve UX:

1. Elements on the screen left unnoticed/what distracts customer attention

2. Content attracting attention/Unnecessary content/The way users accomplish goals

Other:

1. Defines features that affect customer behavior, decision making process & emotions

2. Possibility to compare several innovative interfaces and designs to produce best user experience 


FIELDS OF NEUROLAB TOOLS USAGE

Marketing

Product testing (Food, Perfume)
Product Package, Design
Advertising banners (Print, Digital)
Evaluation of Advertising Effectiveness
Identifying Strong Sides of Advertising
Package & Commercials Testing
Emotion That Brand Evoke Identification of Banners' Implicit Details

Product Testing

Defining Customer Satisfaction Level While Testing
Comparison of Verbal and Emotional Analysis Correspondence
Defining Emotions Evoked by Aroma/Taste
Examining Emotional 
Dependence on Food
Analyzing of Main/Secondary Emotions
Aroma Testing 
Subconscious Emotions on Products

Websites

Entertainment Websites (Video, Movies)
Informational Websites
Mobile Applications
eCommerce (Buying/Selling)
Gaming
Customer Attention Level
Easy Navigation
Commercial/Banner Effectiveness
Banner Perception/Content Evaluation

Retail

Merchandising
Retail Outlet
Package
Purchase Decision Analysis
Standards of Retail Outlet Selection
Emotional Connection to Retail Outlet
Product Placement
Quantity of Perceived Products
Details Perceived in Product Package

Service Centers

Financial Sector
Shopping/Entertainment Centers
Catering Facilities
Medical Sector
Service Satisfaction Level
Service Evaluation
Emotional Attitude Towards Particular Service Center

Visual Merchandising
Retail Outlet/Floor/Island
Window Display
Lighting/Color/Shelf
Product/Consultant/Service
Customer Traffic Directions
Accounting of Perceived Products Order
Consumption Behavior
Product Perception on Shelves
Beneficial/Optimal Product Placement Efficient Placement of Islands