GAMMA brings insightful results through large-scale In-Store Audit Study in Uzbekistan
GAMMA, a market research company, recently completed a large-scale In-store Audit study in five cities of Uzbekistan. The study was conducted to gain insight into the distribution of confectionery products in traditional and modern trade channels. As a result, the client received the information about the following parameters: distribution, prices, share of own brands on the shelves of categories.
are thrilled to have been able to provide our client with such insightful
results from this audit study," said GAMMA CEO, Inga Potskhishvili.
"It's always exciting to be able to use our expertise and knowledge to
bring value to our clients."
audit study was conducted by auditors visiting stores across different cities
in Uzbekistan over a period of six weeks. They gathered data on various
parameters such as presence/absence of products on shelves, pricing and brand
positioning within category shelves as well as other qualitative information
such as promotions and shelf visibility.
type of audit is very important for consumer goods companies as it helps them
understand their exact position in the market against competitors and optimize
their product strategy accordingly. It also gives them valuable insights into
consumer behaviour which can be used for
future marketing campaigns.
it provides an understanding of how their product is performing compared to
others in terms of availability, pricing and promotion activities. This helps
companies identify areas that need improvement or where they have an
opportunity for growth.
insights provided by GAMMA through this large-scale audit study will help the
client make informed decisions about their current product strategy and will
allow them to better understand consumer behaviour in Uzbekistan's retail markets.
project was a great success for us," said Inga. "It is always
rewarding when we can assist our clients with valuable insights that help them
achieve their goals.