WHAT OUR EXPERIENCE
Our team of experts have experience in researching a wide range of topics spanning various industries. From customer profiling that launches successful advertising campaigns, to price elasticity studies.
GAMMA equips organizations with essential tools that helps brands grow.
We have extensive experience in diverse consumer and B2B categories
Pharmaceutical & Medical
Food and Beverages
Fragrance and cosmetics
Techniques used include:
Cluster analysisFactor analysisStructured equation modelingPerceptual mappingDiscrete-choice modelingSelf-explicated conjointDiscriminant analysisLogistical regressionLatent class mixture modelingMultidimensional scalingConjointRegressionNeural networks
Tasks to be solved:
Customer LoyaltyConsumer JourneyConsumer Profiling
Employee SatisfactionPricing StrategyNew Product Development SegmentationMarket TrackingBrand PerformanceDigital ethnography
Shopper decision making