OUR EXPERIENCE
Our team of experts have experience in researching a wide range of topics spanning various industries. From customer profiling that launches successful advertising campaigns, to price elasticity studies
GAMMA equips organizations with essential tools that helps brands grow.
We have extensive experience in diverse consumer and B2B categories:
Pharmaceutical & Medical
FMCG
Food and Beverages
Smart Technologies
Consumer Electronics
Fragrance and cosmetics
Financial
Luxury goods
Household Appliances
Techniques used include:
Cluster analysis
Factor analysis
Structured equation modeling
Perceptual mapping
Discrete-choice modeling
Self-explicated conjoint
Discriminant analysis
Logistical regression
Latent class mixture modeling
Multidimensional scaling
Conjoint
Regression
Neural networks
Tasks to be solved:
Customer Loyalty
Consumer Journey
Consumer Profiling
Employee Satisfaction
Pricing Strategy
New Product Development
Segmentation
Market Tracking
Brand Performance
Digital ethnography
Shopper decision making
Request A QUOTE