OUR EXPERIENCE

Our team of experts have experience in researching a wide range of topics spanning various industries. From customer profiling that launches successful advertising campaigns, to price elasticity studies


GAMMA equips organizations with essential tools that helps brands grow.


We have extensive experience in diverse consumer and B2B categories

Pharmaceutical & Medical
FMCG
Food and Beverages
Smart Technologies
Consumer Electronics
Fragrance and cosmetics
Financial
Luxury goods
Household Appliances


Techniques used include:


Cluster analysis
Factor analysis
Structured equation modeling
Perceptual mapping
Discrete-choice modeling
Self-explicated conjoint
Discriminant analysis
Logistical regression
Latent class mixture modeling
Multidimensional scaling
Conjoint
Regression
Neural networks



Tasks to be solved:



Customer Loyalty
Consumer Journey
Consumer Profiling

Employee Satisfaction
Pricing Strategy
New Product Development 
Segmentation
Market Tracking
Brand Performance
Digital ethnography

Shopper decision making  

   

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