Our product Brand Love Index Survey is performed by consists of 3 main parts:
Satisfaction - level of Liking of product/service by customer and readiness/desire to Recommend it to others.
Commitment - is higher with stronger Repurchase and Competitive advantage of product/service
Affection - Passion & customers' perception of attachment/Closeness to product/service.
The infographic shows the phone brand customers by Brand Love Index and brand lover typology.