The second comprehensive study of media consumption, initiated by Gamma Research, will be carried out among the urban population of Georgia. It is a first step towards developing a media strategy, which, due to its volatility, requires continuous and complex analysis. It should be treated as an ongoing activity - you should always be aware of your...
Which global fast-food chains do customers in Istanbul prefer?
We have studied the consumption of chips, crusts and other similar snacks in Georgia.
Which gas stations do Georgian drivers choose?
Brand Love Index - Information on customer's attitude towards a brand and its competitors.
Brand Love Index - Information on customer's attitude towards a brand and its competitors.
Our product Brand Love Index Survey is performed by consists of 3 main parts:
Chewing gum market is dominated by two large manufacturers - Mars Wrigley and Mondelez International, with a joint market share of almost 85%. Their brands, Dirol and Orbit are the dominant brands on the market, having market share of about 40% and 38% respectively. Turbo and Babol are the next most popular brands, with market shares of 4.2% and...
Which payment methods do Georgians use for paying their utility bills?
The essence of the method #CBC (Choice-based Conjoint) is following: in the decision making process respondents evaluates all the relevant properties of the chosen product, called ''utility'' and chooses that alternative which has more utility price. In this study, the "product as such" and "price" will be the measured attributes. As a result of...
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